ORBITVU USA BLOG
Product Photography Tips and Tricks to help you sell!
93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision, therefore for eCommerce businesses, high-quality product photography is key for sales. Here’s a few simple product photography tips and tricks this Halloween to make you look like a professional business photographer. These 5 tricks are typically found on photography blogs, however many don’t take automated product photography into account so we’ll discuss how investment in this option is scarily the best trick for 2020 and beyond!
1. Use proper Lighting
For great product photography lighting is the key and it is the place you should start as this will determine how everything else on the shoot goes and what images you are able to create. We can not emphasize the importance of this product photography tip. Think about it without proper light, neither your product nor your background is going to appear how it does to you in person. According to Tony Northrup from the Digital Photography School: “A white background without light doesn’t appear white in the photo, it appears grey.”
Two options have typically been used for product photography lighting: studio lighting and natural lighting. The product that you are photographing, the purpose of the photo, and the platform on which you’re advertising or presenting your product will help you decide which setup to go for. With natural lighting you are at the mercy of time of day and weather; and the use of artificial studio lighting typically involves building a studio set-up and this can be laborious, esp. when combined with fighting daylight to change setup as the shoot day goes.
Orbitvu’s automated photography solutions provide the best of both worlds allowing you to photograph anytime of the day right from your in-house studio. This is because the LED continuous light used in all Orbitvu Photography Systems is a daylight (CRI 98) with temperature 5500K! This helps even the less skilled photographer with achieving consistent color accuracy in shooting product images and video. Each system comes with its own set of unique lighting zones to choose from and this allows users to control the lighting used to capture an image with the click of a button.
2. Use simple props
When it comes to product photography props, do not get overly ambitious! Props are nice and can help brighten a product image for your shoppers and give context to your product. However, our product photography tip for using props is to keep the focus of each product image to the product. Therefore, err on the side of light when it comes to props: keep them simple, aligned with the color scheme, and relevant to your product.
Just like here in this Carrafina product (bridal gowns) shoot – a bouquet of flowers, in this case Mums were perfect for the season and a smoke machine against a black drop were perfect for capturing a bridal gown on-model for a Halloween wedding.
3. When in doubt, stick to a white background
Keeping your background plain and simple ensures the product you are trying to sell doesn’t get lost in the shot. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background – besides it is also what some online marketplaces such Amazon and Google require for an ecommerce product image!
For social media or other marketing communications imaging Orbitvu’s background removal tool makes it easy to change background colors right from the editing tools in Orbitvu Station, as in the video clip below; or you can shoot the product on a colored backdrop easily as shown in Carrafina’s Halloween Product Photography Shoot above.
4. Capture the details
You can try describing the details of your product as much as you want in your product description but there is no guarantee that doing so will truly get the message across to your prospective customers. Studies show that 93% of people need visual guides to help them absorb information. Further, according to a Salsify Research 2019 report, 69% of consumers surveyed cited “not enough information as a reason they have abandoned a product page, other reasons included low-quality imagery or video, and not enough imagery or videos. So to ensure your shoppers get an accurate idea of your product offering – our fourth product photography tip is: take the time to capture the details in your product images – from capturing multi-angle stills to zooming in to capture a specific feature or creating a 360-spin presentation or video – leave nothing to the imagination and consumers can make a better buying decision.
For example, if you sell pressure washers you should capture the product images to show all its features – wheels, buttons, front and side profiles and maybe even a 360-spin, so prospects have a much better idea of the product you are selling and help them make a good buying decision.
5. Follow image specifications for each platform
Other than your own website store there are many other place on the web you will want to display your products. Amazon and Google are the leading search engines consumers use to research and shop for new products, so it would be foolish to ignore the tremendous opportunities for eCommerce they provide. In exchange, you must follow some platform-specific rules for your product photography.
Since we already addressed Amazon Product Photography Rules in an earlier blog , we will just focus on the specifications for Google Shopping product photography in this blog, which is less intense:
- Submit product photos as TIFF (.tif/.tiff), JPG (.jpg/.jpeg), GIF (.gif), PNG (.png), or BMP (.bmp) files.
- No stock photos allowed. You should accurately portray the product you are selling.
- Do not include promotional text, watermarks, or borders.
- Non-apparel product photos must be min. 100 x 100 pixels in size. Apparel product photos must be min. 250 x 250 pixels in size. You cannot submit an image larger than 64 megapixels or scale up an image.
- A white, gray, or lightly colored background is very strongly recommended.
- The image URL must link to the main product image and it must be crawlable.
There are many online marketplaces where you can list your products and automated product photography systems, such as those provided by Orbitvu enable you to work these individual marketplace product image specifications into your imaging workflow for an efficient photoshoot so you can get your product to market quickly.
We hope these product photography tips & tricks are helpful!! We would be happy to help you with your 2021 product photography needs if you dare – Happy Halloween!