Jason McClain, RefrigiWear

In this video blog, Jason McClain the Vice President of Marketing at RefrigiWear tells us how Orbitvu’s range of fashion photography systems have helped speed up and configure the types of images RefrigiWear use for their fashion workwear products.

RefrigiWear makes clothing and apparel for people that work in extremely cold conditions, for example people who work in the food distribution industry – people who bring food from the processor to our dining tables – so they’re working in extreme conditions;  working in freezers or coolers with temperatures as low as minus 60 degrees.  RefrigiWear provides the clothing, from headwear to footwear – gloves, the overalls, bibs, jackets and base layers – all the personal protective gear these workers need to stay protected while working in these extreme conditions.

In the past they used studios with inconsistent lighting and they’d spend a lot of time not shooting with the camera but setting up the lights or taking pictures over again because something was not quite right and then having to reset and adjusting lighting for high visible clothing to dark apparel – therefore going into the studio was laborious!  There are a lot of variety with their shots from using mannequins and on model, to shooting smaller hardgoods such as footwear.  Flexibility plays an important factor on their shoots.

Over the last few years RefrigiWear have used several of the Orbitvu products, the AlphaStudio XXL, the AlphaShot XL, the AlphaTable flat-lay system and now the Fashion Studio – it all depends on what type of product they are shooting.  If it is a small product, like footwear they need a tight space or if they are using a model then they use a system that will let them capture full body shots.  The use of Orbitvu products has really sped up their time to finish a photo shoot and helped them with the configuration for the type of images they need to take, from a 360 degree rotation image of a boot to shooting different angles of a glove, from shooting on mannequin – there is a lot of variety in the type of shots they can achieve from using just the Orbitvu products.

There are several elements about the Orbitvu products that help RefrigriWear’s photo shoots run more smoothly.  The first and most important is the consistent lighting, from above, behind, or front.  With regular studios this was the main problem they ran into – getting the right light from one type of product to the next.  With Orbitvu products, the lighting is fully controllable and they just have to adjust the sliders in the software to get the right level of light depending on the product.  The user interface is user-friendly and makes light adjustment so easy.  This helps them get the shots they need and multiple shots – so they can choose the image with the best lighting for the different type of products they have.  Fashion work wear has many elements that require different lighting setups, to allow for such things as reflective surfaces i.e. reflective tape or high-vis lines or high vis colors like neon yellow.  Therefore, set-up in a traditional studio could take them up to an hour just to set up from a black product to a high-vis yellow product.  Orbitvu’s solutions have flexible lighting and camera control and allows them to play with the options and adjust the variables for fast setup to shoot one type of product to the next , quickly.

Jason recommends any type of company that needs images for a fixed durable good, whether it is a beverage, jewelry, fashion, candles or furniture, they need to seriously look at Orbitvu products because time in studio will be cut in half and post-production time will be cut more than half because editing, like background removal is done at the time of the shoot.  Orbitvu products allow you to save time and money and still get high-quality shots you need.

To view the Orbitvu Photography Systems, including the Fashion Studio book your demo using the button below.