ORBITVU USA BLOG
Shooting white products on a white background is something many eCommerce businesses struggle to get right! In our Automate to Elevate video series – we discuss the tools needed to compete in today’s competitive eCommerce world to elevate your business workflows and ultimately your bottom line. By elevating your image productivity, image quality and consistency you’ll be able to elevate profits thru high-quality images and being able to post better digital assets about your product, so consumers make more informed buying decisions.
In this episode we take a different aspect of the automated product photography workflow and talk about the different tools and features that Orbitvu automated photography systems have as they relate to specific things that may be a challenge for some customers. Orbitvu USA’s automated photography systems aim to help you be more productive, create higher quality images more consistently for your webstore. This episode will focus on shooting images of white products on a white background – something that a lot of our clients come to us for as it is something they struggle to get a white product properly lit and exposed.
In this episode, Mark, Orbitvu USA’s Managing Director and Diego, Orbitvu USA’ Technical Director, demonstrate how the Orbitvu technology can shoot a white product lighted in what they think is the correct way and automatically remove the background and add a digital white background for a great result and possibly a web-ready product shot of your product for your webstore.
The Orbitvu USA team use the ALPHATABLE flat-lay photography system to shoot a male white dress shirt, to show the process and how quickly Orbitvu systems handle shooting a white product on a white background, by optimizing the light and exposure so that it automatically removes the background and then adds a digital white background again for optimal results.
You can see live the view of what the camera sees. In this system the camera is mounted up top and shoots straights down. On the left-hand side of the software panel are all the camera settings and lighting settings, that a user can set up optimally the way they would like. The camera and lighting settings can all be saved and templated, so if a product needs to be shot multiple times, a user can recall the template and not worry about remembering exactly what all the setting were. The software automatically brings those back up and again you’ll get very clean and consistent results. In this way the system is very easy to use and very very productive!
An image is captured very quickly of the white dress shirt and the background is removed – don’t blink it’s takes less than 3 seconds! A preview of the image is loaded with the background removed and very quickly you can see how the product image will look. When you’re ready to export the image, you can set the background color and any margins to crop areas – so there are many options to create templates on the output side as well.
Looking closely at the final image with Diego’s settings, you can see the detail of the white dress shirt that the Orbitvu USA team shoot. The image clearly shows the stitching, buttons, label and as you move closely to the edge you can clearly see the separation between the product itself and the digital white background. A side issue in many cases when shooting white product is you’ll get something called chromatic aberration – where you’ll see a very thin pink or blue line that runs around the edge of the product and that has to be addressed in post editing – but as you’ll see with the Orbitvu technology we don’t have that issue at all. This really simplifies and shortens the imaging process for shooting a white product on a white background – making it much more productive and efficient, with very little to no post-editing needed.
Look out for more educational and technical videos from Orbitvu USA, where we’ll feature other technologies to address some of the imaging workflow issues and challenges product photographers face in 2020’s fast paced eCommerce world to have faster image productivity and consistent quality.
If you have a particularly challenging product or issue that you would like to see us feature – shoot us an email at firstname.lastname@example.org.