ORBITVU USA BLOG
It’s 2020 – with the new year and decade you and your creative team maybe looking to automate product photography workflows. Orbitvu USA’s Automate to Elevate series of videos address the challenges that eCommerce businesses face with regards to their product photography. Key to this is to automate with flexibility and control.
In this Automate to Elevate video series – we will focus on the tools needed to compete in today’s competitive eCommerce world to elevate your business workflows and ultimately the bottom line. By elevating your image productivity, image quality and consistency you’ll be able to elevate profits thru high-quality images and being able to post better digital assets about your product, so consumers make more informed buying decisions.
In this video we focus on two words: flexibility and control. As you move to an automated workflow for your product photography, it will be important to still have the flexibility and control of the automated system you invest in – simply because that’s what you’re used to with your current manual work process. Orbitvu’s automated product photography systems give users the level of flexibility and control they need at the level that they are comfortable with.
Flexibility and control can relate to several things. The most important being the physical hardware of the system, for example, how flexible is lighting? Can the system be customized based on the product you are shooting, such as being able to shoot a highly reflective or transparent product? Automated background removal is a key feature with many of these automated photography systems, but when shooting some of these more difficult products, some systems struggle to get automated background removal right, based on seeing a lot of reflectivity or transparency, such as when shooting bottles and glass products. So, having a flexible system that allow your to control these issues provides more value and be able to consistently produce high-quality images regardless of the type of product you are shooting. Having flexibility with anti-reflection kits, diffusion panels, hanging kits etc. give an automated system the physical flexibility to add other hardware elements to shoot different types of products from different angles and perspective.
Another key flexible feature is the types of digital assets the system can produce. Today, you may just be looking to produce 2D, multi-angle still images; however, down the road, you may look to produce video or 360 spin images. Therefore, the system you invest in should have the flexibility to produce these types of digital assets in the one system and grow with your photography needs. Your investment in automation of photography workflows should be long-term and provide value thru being flexible to produce the type of assets you need today and tomorrow.
They third key element of flexibility is the interface, and how it operates. Specifically, does the system have what we at Orbitvu USA call an ODI – an Operator Dependent Interface. Is the system flexible enough to provide an interface dependent on the skill-level of the operator? So, they are comfortable using the system and have the tools to be productive and consistently produce the high-quality images your business needs. Many of our clients are skilled seasoned and experienced photographers –so have a level of expectation and being able to retain a level of creative control over the system is an important factor for these experienced users. The ability to adjust and control light, aperture, exposure, move camera – have the flexibility to retain some or all of the creative control is important for highly-skilled and experienced operators.
On the other hand, we have several clients with more entry-level, in-experienced photographer operators and therefore having a system interface that is flexible enough to adapt, to cope with a template driven workflow is important. If you have a product that needs to be lighted in a certain way, camera settings need to be adjusted to specific settings – these can be set and templated and you don’t have to worry about a less experienced operator shooting the images. A template can be set and recalled so a less experienced operator is still productive and producing consistent high-quality images.
However, in order to be able to fully provide flexibility of an automated system, a manufacturer needs to be able to control the actual hardware components of the system so the software can function correctly and provide its users with the tools they need to be productive. In this respect, Orbitvu is not just a software developer, it’s also the hardware manufacturer of its system components. Orbitvu’s systems are tightly integrated; they know how the lights work, the turntables work, because they also manufacture these components, and this allows the system to provide the tools you need to be productive and flexible with long-term value.
So make sure you evaluate how flexible a system is and how much control you and the manufacturer have of the system you look to invest in.
Look out for more educational and technical videos from Orbitvu USA and we’ll tackle photo automation together. To visit our demo studio, please book online.