Automated vs Traditional: Challenge Accepted

Whether your image capture workflow is automated or manual, there are a few main rules to adhere to in product photography: quality, consistency and time efficiency.
As a company with many years of experience in providing solutions for automated content creation for e-commerce, we decided to make a comparison of two different types of product photography: traditional and automated

Background removal

Our first test is focusing on background removal – this functionality is essential for our clients. With a transparent background, we can repurpose one picture in several places like your store or Amazon or eBay-style shopping platform – each time with a different background color.

Manual product photography

We have asked a professional photographer with extensive experience in product photography to shot images of a white shoe and to remove the background in Photoshop.

Our photographer used:

  • A full-frame camera – CANON 6D + Canon 24-105 mm f/4 L EF IS USM lens,
  • a standard shadowless table,
  • classic flash units, set on the sides and configured to obtain contrast lighting,
  • Photoshop.

Automated product photography

In the second part, we took pictures of the same product but with one of our automated product photography systems.

Our photo – operator has used:

  • Alphashot XL Pro v2 device which is designed for shoes, bags and other medium sized product
  • Orbitvu Station – powerful software that secures the whole content production process and removes background while taking photos (it can also automatically give names for the files and send them directly to more than one server)
  • Canon 6D + Canon 24-105 mm f/4 L EF IS USM lens.


Traditional PhotographyAutomated Photography
Image Consistencygoodexcellent – 100% consistency
Capture Speedslowerfaster – everything is controlled at the application level
Background Removalslow- done in post editing stagefast – done at time of capture

Beyond doubt, both manual and automated product photography have some advantages and disadvantages. An Automated process is faster, vastly improves productivity and provides consistent visual content while using a traditional workflow, sometimes you can achieve better quality, but only if you have unlimited time and strong photographic knowledge and experience.

Check out the Automated vs Traditional video

Final product images

Traditional Images

Automated Images